Datacenter Marketing: Best Plan, Strategy and 10 Ideas

Posted on August 9, 2021January 18, 2023 by EES

“You intend to fail if you don’t plan!” “Franklin Benjamin”

If Benjamin Franklin were living at today’s conference and spoke at a datacenter, many in the crowd probably would be wondering about how to use his famed kite experiment to build up a sustained energy source.

But Franklin was a prominent advocate of Planning at a more fundamental level. At some point, a demand-generating strategy is required of most marketers in the data center sector. Here are a few ideas for building a marketing plan for data centers: a checklist of sorts:

Key Issues

Who is your perfect customer? (The persons you purchased primary and secondary)
On the other hand, who is not an ideal customer? [Non-personal buyer]
Where are your perfect customers?
What worries your perfect customers?
What do the best of your customers want? (Their objectives)
What are your perfect customers reading? Have you heard? Watch? Attend? Are you a member of?
How do your ideal customers assess your company? (buyer’s journey) How frequently and at what prices do they buy?
What is your ideal customer’s lifetime value? (Average lifetime/LTV customer value)
What is the cost of a new customer? (Customer acquisition average cost/COCA)
How long is the typical sales cycle between initial and closing contact?

Aspects to Cover in a Marketing Plan for Very Basic Data Center

SMART objectives (specific, measurable, attainable, relevant, time-bound)
Generating traffic (how to attract net new strangers) — Make it a priority for your buyer to hang out with people—for example, bloggers, social media, SEO, PPC, video, and PR.
Generation of lead (how to convert prospects to leads) — for instance: gated premium material that trains eBooks, templates, and reports.
Acceleration of lead nutrition/sales cycle (how to educate and build trust to transform leads into sales opportunities and new clients) — for instance: segmented, highly individualized email and event-based nutrition.

Why Planning is so Important to Marketers in Data Centers

There is always limited resource fighting by marketers – time and money. For example, the Data Center Sales and Marketing Institute established a 10: 1 relationship between marketing headcount at cooling and wholesale data center firms.
The marketers may keep focused on ROI-driving (return on investment) operations by defining targets (for traffic, leads, customers, and income).
It is effortless to continually push the development of a marketing plan to the back burner, as the numbers of hats/juggling challenge most marketing experts.
However, it is vital to be proactive in an early digital age when the modern customer conducts advanced research on search engines and social media. Your marketing plan/calendar is very crucial for your data center firm to meet its growth objectives.

10 Steps to a Successful Data Center Strategy

Only one alternative was utilized when business units needed new technology: request customized solutions with IT and wait. They have never-ending choices.
Companies may mix and combine legacy, private cloud, and public cloud systems with an acceptable risk profile to provide the best solution at the best price.
This capacity to combine technologies enhances flexibility, innovation, and competitiveness in companies. However, different systems might lead to a series of dangers in terms of safety and business.
How can firms reliably and safely supply all these technologies?
The most predictable approach is the contemporary data center approach that considers legacy, private Cloud on-site, and public cloud infrastructure requirements. However, it also makes IT more difficult – both as an indoor and outdoor infrastructure.
An integrated approach is required for the new data center plan. This enables organizations to transition to a hybrid data center solution that increases agility, safety, and business performance.

How to Develop the Strategy for a Data Center

There is no vacuum for a data center marketing strategy. For the project to succeed, it will be necessary to match commercial and technical objectives and integrate various sectors. Consider three strategic choices for data centers: consolidation, mitigation, or relocation.

Are you looking at mitigating the hazards during your stay or migration to a new data center in current installations? In many long-term data center initiatives, new technologies like the Cloud and other hosting options now play a significant role. This is because they are more agile and do not need to be implemented lengthy.

Get Clear on the Objectives for the Data Center Strategy

There are several reasons why organizations establish or reassess a strategy for data centers. You can, for example, minimize your risk, save your expenses, employ new technologies or maximize your IT property portfolio. It is essential to understand the causes before the start.

To discuss a corporate plan and ensure that the IT strategy conforms with the company goals and objectives, meet with C-suite leaders. Talk with a core set of sponsors – including infrastructure leaders, facilities managers, lawyers, IT finance, and procurement – to get insight into the problems and objectives of these sponsors. The more IT strategy is linked with the company, the more accessible and more buy-in will occur and the easier it will be to move the data center strategy forward.

Understand The Current IT Environment

It might not be easy to document all IT assets. What are the assets? Where do you find them? How can they be integrated to serve the company? These questions may be hard to answer, mainly when the firm has just grown because of mergers or purchases.

To simplify the data center strategy, the current environment and any new IT assets which have been inherited through M&A activities are first gained knowledge. Application mapping helps organizations to understand and base the present environment. It is an excellent place to start.

Understand How the IT Environment is Evolving

Technology is evolving fast and brings together the IT ecosystem. Understand how the IT environment has developed over the previous three to five years and how the business and data center facilities have influenced it.

The field of interviews lets you know how existing or scheduled initiatives will affect the strategy. Learn how running forthcoming IT projects – for instance, virtualization, consolidation, or technological upgrading – will play an essential part in the strategy.

Assess the Current Data Center Facilities

Most data centers are over 20 years old and need significant upgrades to adapt to new technology. Many businesses have several data centers because of fusions, acquisitions, or rapid expansion phases.

It is essential to evaluate whether and how these installations match with the broader plan. Some installations might be ready to shut down. Others may, however, require significant investment resources to match with new corporate and technological goals.

Determine if Being in the Data Center Business is the Best Option and to What Extent

The companies realize that the construction, administration, and own data center facilities may not be optimal. Datacenters will be expensive to operate since a key decision-maker will require significant capital expenditures (CAPEX) and operating expenditures (OPEX). Is the IT services the best way to manage the data centers’ space, electricity, and cooling? Or should these resources focus on the promotion of major corporate initiatives?

Understand the Current Data Center TCO

Managers are expected to decrease the total operating expenses of a new approach. This may be the case over time, but it must also be prepared to increase short-term costs during the implementation of the new strategy organizations.

Comprehension of existing capital and operating expenditures of the data center will assist in establishing a financial basis. This can be contrasted with alternatives. Work with IT financing to identify these expenses and the depreciation schedule used to create the cost model of the plan. Finances play a vital role in selecting one data center, and therefore before assessing others, it is necessary to be clear about current cost.

Document the Data Center Requirements

Following domain lead interviews, the core project team will document and evaluate its IT and data center needs. Its demands will probably include extraordinary availability, performance, capacity, and recovery from disasters. The team can confirm that these needs are in line with other IT and business goals. In addition, evaluate additional needs – such as enhancing compliance, efficiency, operational management, and market time.

Develop the Proposed Scenarios

Get consensus on the scenarios to be integrated from all parties. Scenarios are possible, including:

Solutions for co-location
Services managed.
Hosting managed.
Building up the data center
Improvement of existing installations

No single solution suits every model. There is no one solution. Most businesses combine internal and external data center services to achieve the best possible outcomes. The strength of the new IT operating model is crucial for IT companies to accept and promote digital innovation.

Compare the Current State to Each Proposed Scenario

After the possibilities and the existing data, center expenses have been established, and the assessment will start. Develop a short and long-term cost model that covers all of the strategic capital and operational expenditure.

A multi-year increase in baseline cost (status quo) will allow the firm to evaluate financial expenditures against the individual scenarios. In assessing the scenarios, the insights offered by managers in step one are essential. Besides assessing each scenario’s financial effect, assess its advantages, dangers, and implementation delays.

Upon evaluating every scenario, build a scoring matrix to compare them. The grading matrix will assist validate the Recommendation to provide the Executive Team with the business case.

Choose the Best Strategy and Develop a Roadmap to Execute it

The most cost-effective method is not always the best plan. Many firms look at their finances and use the cheapest alternative rather than a happy risk-to-cost middle.

The short-term plan is frequently the most cost-efficient. The purpose of this evaluation is to solve the primary business problem—the data center strategy. Take the risk-averse and cost-effective solution. This promotes debate and helps to establish a medium ground.

It Takes Time to Implement a Data Center Strategy of Marketing

Changes to the strategy and footprint of the data center have typically represented work and enterprise once in a job. The data center strategies are re-evaluated every three to five years, with plenty of choice for capabilities, pricing, and hosting alternatives. One of the most prominent mistakes organizations makes is underestimating the length of time it takes to establish a data center plan.

Get the most out of your website because EES has fully customized marketing plans that fit any budget and fulfill organizational requirements. We feel pride being an industry-proven digital marketing services company in Dallas!

Internalizing a strategy for data centers can lead to bottlenecks and delays, especially if maintaining a data center is not a core competence of the firm. Consider designing and implementing a data center plan and a partner that can assist current resources in concentrating on IT solutions for the growth of the business and support them.

IT-as-a-service Provider

The marketplace indeed leads IT to become a data center capability supply chain manager and provide IT services for the company. As businesses focus their internal talents on driving strategic initiatives that help the business develop and evolve, they increasingly turn towards off-site and professional data center installations and choose managed hosting and cloud services to run their infrastructure. In these 10 stages, the company may decide the appropriate blend of hybrids for efficiency, agility, and creativity.

What is Cloud PBX and How does it work?

Posted on August 9, 2021January 18, 2023 by EES

What is Cloud PBX, and How does it work?

Let us first examine what a typical PBX is: the PBX system is short for a private exchange that is the internal telephone network that your company or organization utilizes when calling for single extensions within your office or through remote workplaces. Your IT department probably links your PBX organization with your PSTN network or a Voice over Internet Protocol network so that you may do external phones also.

You may have a voice-over-Internet Protocol network. The PSTN is an elegant moniker for all telephone cables connecting families and enterprises across the world. VoIP is the same except that all telephone connections are connected via the Internet. The phone system you are probably calling!’

There are other definitions as to the meaning of Cloud PBX. However, to keep it simple: Cloud PBX is a virtual telephone system that offers a secure and safe Internet operating telephone system. The Cloud PBX hosts a host PBX, virtual phone system, virtual PBX, VoIP telephone system, VoIP PBX, online telephone system (Internet Protocol) PBX, hosted PBX, and other names.

These titles indicate that a cloud-based private branch exchange is a telephone solution for your company that employs softphones and the Internet for telephone calls. The hardware of a PBX cloud system is still available, but the server is not housed in a distant data center and is not situated in the traditional PBX system. Therefore, for cloud-based PBX systems, “hosting” or “virtual’ The hardware and telephone service is hosted remotely over the Internet by a firm specializing in delivering enterprise services.

A Cloud PBX or virtual PBX is offered with a secure and reliable bureau telephone system over an internet connection. It provides organizations with flexibility and scalability while maintaining low costs. A private telephone system used in a corporation or organization is a PBX (private branch exchange). Modern company telephone systems have transitioned from old IP systems to PBX systems that function through an internet connection.

You connect the PBX server to IP phones. In this way, sophisticated phone functions and considerable cost reductions are generated. A cloud PBX works in the same way but is hosted instead on a cloud server. This might be a DIY hosting service or a service provider hosted by PBX. Most small companies now have stable network connections, which makes it desirable. The cloud option is also the ideal choice for many PBX systems in hotels that do not need space, cooling, security, and telephone system maintenance.

Not having to buy and keep the large machinery that powers a PBX is a major advantage for many small companies and organizations that cannot finance or pay attention to this type of capital procurement.

How Does it Work?

A host PBX employs IP connectivity that enables companies to make Internet calls. This operates in three ways. The system can carry data over the PSTN, the Internet (assisted by VoIP technology), or a mix of both.

An example of how it works is to link your phone into your VoIP modem immediately. The modem VoIP enables sending and transferring of data over the Internet. Information goes through the IP network and is rebounded into the cloud, where it is transformed to the Date Center of your phone provider, a.k.a. The call is then returned to the cloud and sent to the end caller or network.

A PBX host moves your telephone and communication infrastructure to a trustworthy VoIP service. Each telephone is replaced with a VoIP desk instead of separate telephone extensions.

How a PBX System Functions?

Your voice communications leverage the existing data network while implementing the hosted PBX. The unified communications demands of the entire office are readily supported by broadband. The VoIP service provides all major PBX features such as call forwarding, call recording, and conference.

The hosted platforms allow for maximum interoperability with any SIP phone rather than utilizing a proprietary telephone on the PBX. Calls are safely made over the same computer network. The information is passing over IP networks into the Scalable data center cloud PBX. These servers redirect calls to other VoIP service providers, including the public switched PSTN telephone.

You only have to use an online voice portal in your browser to modify your settings to control your call handling, including sophisticated call functions. The modifications are instantly implemented as you click Save.

This approach works the same for more prominent organizations –plugin and returns to work with your phones.

Why Use a Cloud PBX System?

You could wonder, why does our company require an exchange with a private branch first? Why can’t we merely use our mobile or corded phones daily?

You might utilize home phones or smartphones to manage telephone conversations in your firm. But do you want to provide thousands or hundreds of thousands of foreigners the home phone or mobile phone telephone numbers of your employees? Furthermore, you would lose numerous functions, like limiting your staff phone capacity to what is accessible on consumer phones.

Call recording: training, legal or regulatory reasons to capture the contents of telephone calls.
Auto-attendant: to guide the proper person or department inbound callers or consumers.
Call analysis: For better customer service or call center metrics, measure data in real-time such as answered calls, the average time to wait, the average time to chat, and more.
Call queues: To keep a client standing while you are talking before.
The routing of the call: Wherever they are, for delivering calls to the correct person.
Call transfers: To transfer a caller to a colleague who can address the problem, the caller contacted your company.
Software integrations: to automatically transfer calling information and customer information to your CRM, aid desk, or other productivity tools, reducing the chance to overlook crucial metrics or enter data inaccurately.

Vanity telephone numbers: For people to contact your business in an impressive and easily dialable fashion, regardless of the number that your company needs at any given time.

A PBX system also facilitates communication with staff. You may take your phone up with a PBX and dial a single extension every time instead of several seven or 10 digits.

A PBX can be a safer approach to conduct internal and external television communications in addition to the user’s functions. It is very straightforward, by utilizing a Session Border Control (SBC), a SIP firewall, and security updates to guard against assaults, to build up several security levels for your hosted phone system. It is also easy to reset all passwords and deactivate useless telephone numbers periodically when a PBX central control hub is in place.

Cloud Native Computing vs Cloud Computing

Posted on July 29, 2021January 18, 2023 by EES

Cloud-Native Computing vs Cloud Computing: Both are two very different concepts!

It’s the supply of infrastructure (hardware/servers), storage, databases, and all types of application services on-demand through the internet (commonly referred to as “the cloud”). Cloud services platforms like Amazon Web Services, Google Cloud, or Microsoft Azure often provide these services with metered pricing, so you only pay for the resources you use.

Assembling all of the above cloud-based components in an optimized way for the cloud environment is known as Cloud Native Architecture (CNA). For companies wanting to update their infrastructure and processes, and even their organizational culture, Cloud Native is also a destination: the ultimate goal line for enterprises that carefully select the cloud technologies that best suit their unique scenario.

It may be a bit too easy. There are, after all, countless ways to accomplish your Cloud Native migration goal. There are many ways to take advantage of this new and quickly developing environment.

The “A” in Cloud Native Architecture is critical for companies preparing to migrate to the cloud: understanding and prioritizing architecture before diving into implementation and deployment.

Container Solutions engineers have learned a thing or two or three about helping each enterprise find its optimal route to the cloud. There is no “top-down” approach that fits everyone. A few observations and experiences have allowed us to gather enough data for a preliminary road plan.

Cloud is All About Services

Infrastructure-as-a-Service — off-premises hardware, data storage, and networking — is the obvious one.
Platform-as-a-Service then can be hired to manage and maintain all that virtualized infrastructure from a web interface, significantly reducing the load on your ops team.
Software-as-a-Service lets you pick and choose component applications, everything from traditional business software (think MS Office 365) to virtual infrastructure management tools, all delivered via — and operated over — the web. The provider ensures security, availability, and performance.
Database-as-a-Service if you can dream it, there is probably a service for it if your business requires it. If there it doesn’t exist right now, wait a month or two. Database-as-a-Service, Functions-as-a-Service.

So, you can get to work more or less quickly, thanks to pre-built cloud services. To use them successfully, though, you must start with the appropriate architectural framework.

Containerization

The second pillar of Cloud Native architecture. As soon as you’ve established your service-based architecture, it’s only logical (for everyone, everywhere) to containerize them. Containers encapsulate a program and its dependencies, including its operating system, into a self-contained entity that can operate on any platform, anywhere. In other words, owing to your IaaS, you can host and deploy duplicate containers anywhere in the world.

Microservices

If you have a monolithic entity, use microservices to break it into smaller, more manageable pieces. As a cloud service, some of these parts can be purchased on demand.

Automation

If you don’t have automation, you are rapidly going to get yourself in a mess. Enterprises typically come to the cloud to deploy more quickly and frequently. If you haven’t automated your deployment procedures, now your operations staff is using all the time they’ve saved by not managing those on-premises servers to install your new, accelerated production process manually. If you’re putting things into production faster and scaling them up faster, you’re also creating more bugs. Continuous implementation is made easier with automated deployment, while automated testing detects issues.

Orchestration

To orchestrate microservices, they must be in situ and containerized. When it comes to Cloud Native, Kubernetes comes into play, and it is one of the final things to be done.

Summary

Cloud-Computing and Cloud-Native are often confused. Virtualization and abstraction are commonly used interchangeably to describe applications that have been isolated from the underlying hardware and are now accessible from a virtualized environment.

That’s where the similarity ends, sadly. Cloud-Native vs. Cloud-Enabled: What’s the Difference?

Cloud-Native

In addition, some portions of a program may be updated due to the microservice design without causing any interruption.

Implementation Cloud-Native

Faster to deploy because there is no hardware or software to deploy.
Cloud-computing: Slower because of hardware provisioning or software setup.

Maintenance
Cloud-native: Interruptions are limited because of the microservice architecture.
Cloud- computing: Interruptions can occur because of hardware migrations or specialized software configurations.

Pricing
Cloud-native: Cheaper because you’re paying for licenses and storage costs in the cloud provider.
Cloud-Computing: More expensive because you have to own the whole stack and may need to purchase hardware, power, and cooling before the application can be deployed.

Cloud-Native design is the most significant way to get the most out of the cloud. Microservices, containers, orchestration, and automation are some of the technologies that are being used. An automated sanitation system should be put in place before building a city in the sky, as the first three may bring additional difficulties.
To leverage the potential of cloud operations, Microservices and Cloud Services are critical. The victory can appear like getting rid of physical equipment on the surface, but the real win is accessing all the complex services available to you online and through mobile devices.
Your application can be hooked up to our software as a service. Using cloud and microservices, you can iterate and deploy quickly and more often. These days, you can hire an orchestrator as a service.
ASOS, the online fashion retailer, exemplified this point beautifully. Each piece of data that ASOS had could be stored in its own separate cloud-based data store without the need to manage multiple databases.
Asos could make their apps smaller and specifically tied to a particular database optimized for that specific use case with microservices. It could be a relational database for some, a key/value store for something swift, but in every case, it is state-as-a-service. Best of all, it’s all something they can buy off the shelf from the provider, and they don’t need to hire specialists to run it! Not one giant monolith talks to one giant relational database, but many smaller microservices each talk to their respective DB counterparts. To run Cassandra, you used to need a DB expert.

Now you can obtain them on the requirement from your provider!

Cloud-Native is a powerful, promising (and, alas, much-hyped) technology. As a result, companies are rushing to get to the destination as quickly as possible. It’s essential to create a solid foundation based on Cloud Native principles before you can reap the full benefits of cloud computing.

Decentralized Cloud Computing: Blockchain and Cryptocurrencies Empowering Cloud Technologies

Posted on July 29, 2021January 18, 2023 by EES

Statistics have shown over $17 billion in income is generated each quarter by cloud computing, which powers many of today’s internet-based apps and services. What individuals share and save, how they cooperate, and how they use distant apps are examples of how this technology is used in their daily life.

Introduction of Decentralized Approaches to Managing Data

Decentralized approaches are needed to fulfill digital business infrastructure requirements, according to businesses throughout the world. More than five billion IoT devices will require edge solutions by 2020. According to Business Insider Intelligence, Data and services are moved from one or more central nodes to the “edge”, which is frequently in contact with the end-users, using edge computing. To achieve this goal, edge computing employs a combination of peer-to-peer ad-hoc networking. It also uses local cloud computing. Grid computing. Fog computing.

Blockchain-Based Decentralized Approaches and FsMain Challenges

Since the early 1990s, there have been platforms for sharing computational resources. UC Berkeley’s SETI@home is an example of a scientific project in which individuals may contribute by running a free application that downloads and analyses radio telescope data. This dependency on central nodes to distribute and manage jobs, coupled with difficulties connected to suitable incentivization schemes for computing power suppliers and correct verifiability of the performed computation, are the primary drawbacks of such platforms at scale.

Ethereum emerges as a critical enabler of decentralized cloud solutions in this scenario. Because blockchain-based designs employ consensus and incentive systems to help distributed computing overcome some of the difficulties stated. Token-based node host compensation, for example, is not only a great way to encourage interested parties to put their resources online, but it also helps prevent bad players from taking advantage of the system.

Some of the Challenges Delineated are:

Making sure resource suppliers have the proper incentive strategy in place by ensuring equitable revenue distribution
Infrastructure scalability should be considered, given the present limits of blockchain infrastructure scalability.
The computation must be verified (i.e., a provider claiming to have provided the service without effectively doing it). However, to be effective, reputation management strategies must strike the proper balance between reputation weight and market entrance costs.
Oracles are not decentralized by nature. Use trustworthy oracles*. The trust problem might be mitigated via distributed oracle proposals. A malicious attack or other (standard) difficulties may give rise to the right to deletion of data.
Many projects are exploring ways to integrate blockchain into distributed computing platforms. Use cases for blockchain in the decentralized cloud are described below.

Blockchain-Based Decentralized Cloud Solutions

Ankr

Data Centers will generate new revenue streams from their underutilized capacity by using Ankr, a decentralized cloud solution now under development. A high degree of service availability, easy integration, and secure communication will be required to achieve this goal. Containerization, cluster orchestration, and Trusted Execution Environments would be leveraged to achieve this goal (TEE).

Using a new consensus technique dubbed Proof of Useful Work (PoUW), the Ankr team can attain a high level of security while wasting minimum amounts of energy.

The figure below shows the fundamental component of Ankr’s mining strategy, which examines the critical participants in the system.

Due to the described method, the PoUW consensus achieves a high-security level while minimizing energy consumption.

Dfinity

A global supercomputer with “unlimited” capacity and processing power will be made available through the Dfinity project, a decentralized cloud solution. Crowd wisdom and classical AI technologies are used to freeze rogue smart contracts that undermine the interests of individuals utilizing the platform.

Since certain transactions may be altered and reverted with algorithmic approval, this is a different approach from projects like Bitcoin or Ethereum, where the rule “The Code is law” mandates that a user cannot edit or reverse the transaction once it has been completed.

The figure below shows the Dfinity consensus mechanism structure:

After a committee (a subset of all registered Clients) temporarily executes the protocol on behalf of all Clients, it assigned the ultimate execution to another Committee, which delegated it to another Committee.

While maintaining fairness and security, this technique allows the infrastructure to scale predictably.

Vocabulary Recognition Functions (VRF) give publicly verifiable evidence of their output’s accuracy without requiring a secret key.

Solana

In the Solana project, the Proof of History idea is used to construct a unique blockchain architecture (PoH). PoH employs a verified delay function to provide the network a feeling of shared time that is not reliant on trust. The GPUs on Solana also handle transaction processing, a method that scales with Moore’s Law.

An integrated circuit with many transistors is said to double its transistor count every two years, providing a significant increase in computing capacity. Together with a Proof of Stake consensus process, this mechanism can make the infrastructure extremely scalable.

It is possible to use the infrastructure for a variety of purposes, such as decentralized cloud computing.

The Solana transaction flow is shown in the figure:

New decentralized cloud providers are expected to enter the market in the future, competing with established companies by delivering new services. Several additional projects in development have been in development for 2–3 years and are currently in testing phases.

Because decentralized cloud architectures based on blockchain technology are still in their infancy, essential criteria such as quality of service and performance and scalability and security will be crucial in the long term for these projects to develop economically.

Host-Based & Network-Based Security: Issues & Best Practices

Posted on July 28, 2021January 18, 2023 by EES

In this fast-paced world where a variety of technological advancements have been observed, one of the most difficult decisions has been the selection of a security system. It can be either a network-based or host-based system, but both have their advantages as well as disadvantages.

On the one hand, we consider a network-based security system somewhat attractive, all due to its ease of management and deployment. In comparison to its simplicity, a host-based system is considered complex yet MORE refined and capable system to deliver maximum security. Both can help you solve security challenges but remember YOU MUST CHOOSE WHAT SUITS YOUR BUSINESS.

Host-Based Security System (HBSS) and Network-Based Security System

Starting from the scratch, let’s see what is meant by HBSS and NBSS before moving on to their best practices and common issues! Truly speaking, host based and network based security issues can get tricky to handle

Network security is a system solely made to target all the traffic passing from the Internet to LAN and vice versa to create a secure infrastructure. It filters out all the users and is found ideal for the defense of the underlying networking structure from illegal access, misuse, or shoplifting. For enhanced security purposes of devices, applications, and customers, it guards your data against intrusions and cyber threats.

A host-Based Security System is an advanced software application, or we can say a collection of various applications that are installed on a singular server, laptop, or computer. It is made to offer consistent and fool-proof security by detecting upcoming traffic or new hosts, confirming signatures, and inspecting firewall strategies. Majorly used in the United States Department of Defense security system, HBSS analyzes and eliminates minor to major threats via robust firewall protection.

Placement

NETWORK-BASED SECURITY SYSTEM: Customarily installed at the perimeter of the network such as Internet handoff point for identifying and catching all unlicensed entries right at the entry or exit point
HOST-BASED SECURITY SYSTEM: Considering it a 2nd line of defense, it is installed somewhere inside the systems to detect the unauthorized entry if Network based firewall fails to block

Hardware or Software Based

Network based security system is hardware based
Host based security system is software based

Work On

Network based security system is network level
Host based security system is host level

Movement

Network based security system is not so flexible in terms of mobility. It can only be moved when all LAN assets are migrated to a new & secure location
HBSS is mobile-friendly as it is implemented on end machine (Computer/ Laptop)

Protection for the Same VLAN

NBSS: Doesn’t offer internal security in end host to end host communication using similar VLAN
HBSS: It offers maximum communication security control and protection even if operating in the same zone

Network Protection

NBSS: Stronger defense barrier in comparison to HBSS
HBSS: Limited defense barrier

Scalability

NBSS: Easy to scale whenever more bandwidth is required
HBSS: Needs hard work and effort to scale up for more installations and features

Cost

NBSS: Lower when it comes to huge enterprise
HBSS: Higher when it comes to huge enterprise

Issues in the Host-Based Security System (HBSS)

In HBSS, most of the problems are caught in 3 principal areas:

Application protection – protecting agents from hostile hosts
Host environment protection – protecting hosts from agents
Data protection – protecting data in transit

It highlights the problem of this system is less capable and prone to be compromised by any cyber-attack. Moreover, they need additional computing power to work correctly.

Issues in Network-Based Security

The signatures are usually outdated, not advanced, and fail to detect Zero-day attacks
Packet inspection seems to act blindly towards encrypted traffic. Besides, it gives tough time to upgrade
Network monitoring cannot see any host activity or any new processes carried out by the customer
The removable media cannot be detected
They are not capable of handling switched networks
Network monitoring fails in the department of “log collection”

Best Practices in Network-Based and Host-Based Security Systems

To ensure the maximum safety and remove host-based and network-based security issues, always make your password intense and unique, lengthy and unpredictable
Keep a close check on customer’s permissions
Always go for a well-planned and fool-proof security policy
Prefer using Centralized Logging and never miss out on Immediate Log Analysis
Allow a restricted number of users/team members to access the accounts and other services
To guarantee the best flow of services and task deployment, keep security devices correctly
Never practice Disabling the Personal Firewalls upon installing HBBS or NBSS
Do not forget to change the default or well-known login accounts on the machine
Quickly disable the accounts or any special services that are not in use anymore
Make visibility your top priority
Use Honeypots and Honeynets
Create and implement the least-privilege principle (feasible for access management and control)
Never skip the testing of the system’s backups and disaster recovery plan in a consistent manner, as it is an efficient solution to host-based and network-based security issues
The easiest way to maximize the protection is to use VPNs
Install the IDS (intrusion detection system) correctly
The preferable option is to opt for an automated response to cyber threats
Don’t forget to secure your network equipment physically

Cloud Services For Seniors: How Is Cloud Transforming Senior Care?

Posted on July 12, 2021January 19, 2023 by EES

Hospitals are gradually shifting to technology for developing more sophisticated, advanced, and cutting-edge equipment that will assist the patients and their providers in multiple ways. It is unbelievable how cloud technology has drastically changed the approaches used to take proper medical care of seniors.

The significant influence of cloud services has been seen in improving the quality of home-based therapeutic care for the elderly. Especially if you are from the medical field, you already know the unlimited benefits of Health-Monitoring Technology that has been used globally for senior care. Cloud services for seniors have been revolutionized.

For easy application and maintenance, the technology has Simplified the medical apparatuses that are also part of all-time accessible Clouds. If you are still wondering HOW you must know that cloud technology has supported us in keeping all medical gadgets and critical (patient) data incredibly seamless and reachable from anywhere, anytime.

The medical care apps with an easy-to-use interface have been found valuable addition in the lives of seniors as they tend to keep them socially connected and in immediate accessibility with caregivers. This futuristic technology of Cloud services for seniors exists and is predicted to take over the healthcare sector in the coming decade.

No doubt, cloud-based medical technologies need to be advanced and still in the progressive phases, but one simply cannot deny their importance, brilliant application, and functional features. Cloud technology help decrease medical costs while increasing flexibility. The remote monitoring and medical evaluation of the senior patients have aimed to improve the care without spiraling the cost.

IT and healthcare professionals predict the evolution of sensory networks, biosensing, robotics, and telecommunications devices that would change the face of medical techniques applied to take care of the elderly. You must have heard about the consumer-focused wearables that can monitor heart rate, body temperature, blood pressure with all other vitals and can detect falls. Such cloud services for seniors can be a positive start to a better and healthy life.

Data Shifted, Stored, and Shared Through Cloud

In the market, hundreds of devices designed to monitor and evaluate patients’ vitals (BP, heart rate, breathing rate, blood sugar, body temperature, etc.) and directly upload them on a cloud so your provider/doctor/physician will know the details of your current health status. Consider it invisible storage. Transmitting this data and sharing it over the cloud automatically with consultants has been found highly appreciable. Why? Because…

FIRST, it keeps the data stored as history. SECOND, the patients don’t have to travel and visit the clinics physically. THIRD, the expenses of buying multiple apparatuses to check vitals will be eliminated. FORTH, the patients themselves can keep a close check on their health. And FIFTH, the information saved in the cloud is quickly accessible by any consultant.

Modify the Behavior

Keeping cloud services for seniors with an age-friendly interface can help bring the required changes to the behavior, habits, and routine in a brilliant way.

Suppose you are using a wearable or at-home monitor that is made for providing patients with all the necessary information, so whenever you try eating unhealthy snacks, it warns you and reminds you to stop yourself from indulging in such harmful habits. Sounds pretty awesome!

Cloud services let you set a reminder, so you know when to take medications when it’s time to exercise or eat your meal. We all know, as we grow older, we tend to forget to do basic chores. But, such technology can take care of us by reminding us about the tasks that need to be completed. Technology has made our lives comfier.

Reduces the Cost of Hospital

Using cloud services for seniors care has amazingly lessened the cost of living by reducing certain expenditures such as the cost of:
Transportation or visiting hospitals on a weekly or monthly basis
Purchasing expensive devices to check the health status

One Cloud – Multiple Uses

Now, you can use ONE app for checking your everybody vital that is needed to be taken under consideration. A very famous app called HeartPal is made for monitoring blood pressure and logging, tracking, and analyzing it. In the cloud, you can share all your checkup details. Usually, the highly advanced apps share data automatically.

Technology has played an essential role in minimizing this risk as several global healthcare companies have introduced medical alert devices. Yes! Alert device and they could be necklaces, bracelets, or in the shape of any accessory. The senior wears them, and in case of fall or if the patient needs instant medical assistance, it gets activated, sending the signals for a medical emergency. It can significantly reduce the waiting hours for the medical experts to come by and help.

“Smart home technology” has been trending, and it deserves to be treasured. Such technologies which use voice assistants and sensor-based lighting can be a great help for seniors to communicate.

Why You Should Start Building Your Brand Strategy? Things to Consider

Posted on July 10, 2021January 19, 2023 by EES

Have you started your new business? Do you want it to get instant recognition in the market? If yes, you are not different from others. Read this guide till the end. It will help you know how to achieve your business goals in no time.

There are thousands of blogs and articles available on this topic. But trust me, this guide has more to offer, more to learn, and less to forget.

This guide is divided into three parts:

What is a Brand Strategy?
Reasons to start building your brand strategy from the first day
Things to consider while building your brand strategy

Let’s start with the first question!

What is a Brand Strategy?

A brand strategy is one of the essential elements of a brand. It is basically a long-term plan designed to differentiate a brand from its competitors. The primary purpose of this strategy is to create a unique brand value to grab customers’ attention and let them emotionally connect with a company.

Below are some of the basic components of a brand strategy.

Purpose of Your Brand

What is the purpose of your brand? Most probably, earning money. It could help if you do not prioritize your profits in the development of brand strategy. Instead, try to focus on your customers. Usually, customers connect with brands whose objectives are more than just financial gains. So, the purpose of your brand must be greater than earning money.

Customer Loyalty

Customer loyalty is more important than anything else for your brand. Once the customers are loyal to your business values, they will become your brand ambassadors. Loyal customers are also the companies’ assets, so pay attention to customer loyalty and build a strategy around it. Are you thinking about how you will win customer loyalty? If yes, the following brand strategy component has the answer to your question.

Emotions

The brand value must resonate with the customers and touch their emotions to build an emotional connection with your customers. Not everyone makes purchasing decisions solely based on the price; some prefer emotional attachments. Therefore, focus on building relations with your customers on an emotional level.

Reasons to Start Building Your Brand Strategy

The business world is full of small businesses to large corporations. They will make it difficult for you to gain your market share. For example, if you are in the fashion industry, you have massive competition as thousands of multinational brands are already there. So, why will customers purchase a product from your brand, not from Zara, Polo Ralph Lauren, or Tommy Hilfiger? Because you are offering the products at cheaper rates? Maybe! But they don’t trust you as you are new in the market. So, how will you provoke them to trust you? The answer, with the help of a brand strategy. Here are a few reasons to build a strong brand strategy.

Differentiate your brand from your competitors
Have a unique brand value
Create an emotional attachment with your consumers
Get instant recognition in the competitive market
Win customer loyalty
Expand your market share
Give your products life and a value
Increase the sale of your products and services

Hopefully, you have understood the importance of a brand strategy, now is the time to learn how to create it.

Things to Consider While Building Your Brand Strategy

Below are a few of those things you need to take into account while building a brand strategy.

Identity

A solid brand identity is more influential than you think. It helps you stand out in the business world, earn consumers’ trust, and be remembered by them. Building an identity is not a complicated task for businesses; they just need to know how to create it.

The most important thing that helps in building an identity is the logo design. If you know how to create a logo, it’s best for you as no one else can create a better logo for your brand. On the other hand, if you have some additional responsibilities or lack creativity, try hiring a professional designer for your logo.

But don’t compromise on the logo design. If you cannot afford the budget of a professional designer, try creating a logo with the help of an online logo maker. An online logo creator can help you in this regard. It can offer you premade templates for a perfect logo design. You can use them, edit them according to your preference.

Message

A brand message is a concise message that describes the brand story and values. It should be short, easy-to-understand, and have a more in-depth meaning. In addition, the brand message must resonate with the targeted audience and touch their emotions.

Usually, some companies don’t put their efforts into creating a unique brand message. They just copy their competitor’s message and rewrite it. It’s not just unethical but destructive for your brand identity. Use a plagiarism checker before presenting your brand message for originality. If you don’t check plagiarism, the original content creator could sue you.

It could ultimately hurt your brand reputation even before it has been established. Checking plagiarism is not a problematic task; you don’t need to go through thousands of web pages for that. Use the free plagiarism tool and get results within a few seconds.

Brand Marketing

After designing a logo with a logo maker and drafting a clear and unique brand message, now is the time to focus on brand marketing. It aims to connect with your potential clients and make them aware of your brand values, message, and goals. Let them know how your brand differs from your competitors and why they should prefer your products or services.

Brand marketing revolves around three main things; your targeted audience, primary goals, and how you define success. When you create a marketing plan after analyzing all of these things, you enhance the chances of success and build a loyal customer base.

Conclusion

If you have been searching about brand strategy for a long time, you would have read many blogs, watched videos, and listened to podcasts about this topic. Most of them make people realize that building a brand strategy is difficult for new businesses. However, this is not the case. They feed this misinformation to sell their services and courses.

You don’t need to pay anyone for building your brand strategy. Just identify and analyze your targeted audience. Then, create a unique brand identity and logo design using the best logo maker available in the market; check plagiarism in your brand message with a reliable and authentic plagiarism checker; practice dependable marketing strategies to reach your targeted audience and convey your message.

Best Practices For Effective DevOps In The Cloud

Posted on July 6, 2021January 19, 2023 by EES

If you are from the IT field or AI business or have been affiliated with e-commerce, you would already know the importance of DevOps in the cloud and what it is exactly! For those who don’t know, we are here to guide you through the process.

So, What is Devops?

A business drive for improving communication, enhancing the quality of the process used in application development, and effortless and quicker release of new/refined/revised/upgraded software to the users. This is what DevOps is! An ever-evolving framework promoting better collaboration between several operational teams, so the work delivery and quality are maintained.

Well, there is not one but multiple reasons to encourage the practice of DevOps. For instance, it will reassure trouble-free and continuous communication. Apart from this, it strengthens the integration, provides better visibility, and offers maximum transparency between application Dev (development teams) and Ops (IT operations teams).

What can be the core values of Cloud DevOps based on their functionalities? There are only two: customer satisfaction and the rapid delivery of value. Designed to boost the novelty in every business niche, it is a process of continuous improvement.

Best Practices to Follow While Implementing or Operating Cloud DevOps

Over time, people have become familiar with the best practices of Cloud DevOps, but still, many IT professionals are unaware of the best tactical approaches to implement DevOps. Due to a lack of understanding, we can see them making immature mistakes that are avoidable.

So, here are the best practices for effective Cloud DevOps that you must look into…

Begin DevOps with a Team of Experts

The very first thing is to get yourself a team of highly skilled and trained IT staff. The specialized developers can help you carry out the process smoothly ONLY if they possess the required knowledge and experience in application development and deployment. Every member of the team must have unparalleled operational, communication, and interpersonal skills.

The leading or executive members of the organization must participate in training to get familiar with the basics of cloud DevOps. After all, they have to monitor the process at the end.

Do Select Devops Tools that Work with More than One Cloud

If you think choosing a single cloud platform will help you manage the processes better, you are mistaken. You are advised to select the applications that can be deployed on several cloud platforms. Leaving yourself with a single option of cloud seems like caging yourself.

Having Cloud DevOps tools capable of working with more than a particular cloud will support you in picking and choosing the most appropriate and practically suitable public or private cloud platform for your job. Enjoy the limitless opportunities!

Security Shouldn’t Be Overlooked

Security should be the priority in the cloud, but it should never be ignored when it comes to DevOps tools and organizations. In case you need something extra, you are free to ask for help from a reliable development automation provider. They will monitor the security within DevOps in the cloud 24×7. Security should always be included in the “automated testing” to supervise the continuous deployment procedures.

The best option for Cloud DevOps Automation? Consider the “Botmetric”. Best for carrying out rigorous inspections only to make sure that your uploaded data is safe and kept privately secured.

Implement Automated Performance Testing

One of the essential aspects that should never go unheeded in the DevOps stream is the “performance testing”. You must identify and stop the production of poor-performing applications before it gets into the market. It will help you keep resources under check, letting you use them for improving your performance.

Integrate Containers in Your Cloud Strategy

Why containers? Because they are made transportable, letting you manage it efficiently. Being one of the best Cloud DevOps practices to integrate into a cloud strategy, the use of containers can help you orchestrate every task effortlessly. Well, we are not saying that containers will go perfectly with all applications you build or deploy. All we are saying is that you must consider it.

Avoid Cramming Apps into the Cloud

Always move the selected and required or necessary applications to your cloud. Apparently, it is pretty unfeasible to carry a massive number of applications to the cloud. Moreover, the cost of relocating multiple applications is also comparatively high. The most sensible approach will be to prioritize the applications depending on the need, use, and services to know what applications need to be migrated first.

Logging and Monitoring

One of the most underrated practices that ensure whether Cloud DevOps has been effective or not is monitoring and logging. Although DevOps is a guaranteed approach to improving software and application development, you need to make sure that they are being tested to keep the process streamlined. By detecting errors when logged in, you can discuss the problems, the related functionality, and predictable operational problems before damaging the whole program.

Cloud Disaster Recovery Best Practices

Posted on July 6, 2021January 19, 2023 by EES

It is the 21st century! Where IT has revolutionized the concepts, guidelines, and status of cloud safety, hacking software and malware are also refined and have become more powerful. Honestly speaking, no company is completely safe and can be victimized anytime, anywhere! Unfortunately, on-site or cloud disasters can negatively influence your business permanently. We will discuss cloud disaster recovery best practices in this article.

Any disaster can happen that could be power outages, viruses, disk or hardware problems, natural disasters, human error, or malware attacks compromising the work quality and team’s productivity, the company’s reputation and causing a huge downtime that might make you lose the potential clients. After all, no one tolerates the delayed delivery of services or products.

What is the Difference Between Backup and Disaster Recovery?

No doubt, Cloud disaster recovery, and backup are vital aspects of any successful business and are required for trouble-free working. Implementing one or both in your company can help maintain productivity along with sustaining the continuity of services delivery. Yes, up to some extent, they are interchangeable terms, but in reality, they are two separate components used for safeguarding the information and overall IT infrastructure.

Backups – It generates a point-in-time duplication of the existing files. Whenever the disaster hits, you can use these replicated files, simply returning the entire IT system to the previously saved state.
Cloud disaster recovery plans – It comprises a set of measures and procedures to help you keep the operations running remotely with no trouble. It will keep your procedures afloat when the disaster hits.

Cloud Disaster Recovery Best Practices to Plan out a Strategy

Start with understanding your IT infrastructure, so you get familiar with every aspect of your system. It will help you outline the possible risks.
Carry out a detailed Business Impact Analysis to understand the possible limitations you will experience in your daily operations at the time of the disaster.
Produce a detailed Cloud disaster recovery plan based on your Recovery Point Objective (RPO) and Recovery Time Objective (RTO). Highlight the reasons you need DR for. The reasons could be “backup, standby, full replication, etc.”
Get in contact with the reliable and trustworthy Cloud Partner. Look for certain aspects while choosing your service provider, such as the speed of recovery it provides, usability, scalability, security, and ease of installation/setting.
Once you are done consulting, start planning the design and setup you will implement in your DR infrastructure.
Write the essential points, instructions, and guidelines of Your Cloud disaster recovery Plan on Paper in the form of a flowchart, so each and every person involved in your plan gets familiar with the process and terms.
Do not forget to test the planned Cloud disaster recovery strategy to check for loopholes. Or else, you will not be able to know its reliability.

Cloud Disaster Recovery Best Practices

Here are the cloud disaster recovery best practices to get success.

Capable and Suitable DR Service Provider

If you really want to protect your data from disasters, you need to identify and prioritize your IT system along with its dependencies. Many procedures must be well-defined throughout the strategized DR planning. And you cannot do it all by yourself without having any expertise.

It is only possible if you get a service provider capable of carrying out a comprehensive business impact analysis. That is why always pick your provider as intelligent, practical, and smart enough to help you create an effective Cloud disaster recovery plan.

A skilled and expert cloud DR service provider will assist you in identifying the potential dangers your company/IT system might face. The right cloud DR provider will provide what you need!

Encrypt the Data you Back Up

Always go for the backup solution that keeps your data encrypted either when you are communicating, sharing, or simply have saved it in your cloud. Data encryption is the primary step to security.

Plan for Smaller as Well as Large-Scale Recoveries

One cannot imagine the magnitude of the disaster and the impacts it will leave. Typically, most of the disruptions are small-scale and restricted to a specific area but always be ready to face the more significant situation. On the safer side, plan for the large-scale recoveries in Cloud disaster recovery, as well.

The best approach will be adding full backups and creating manifold point-in-time snapshots or copies of the existing/saved data. Why? It will give you more frequent recovery points.

Keep your DR Plan Updated

IT is evolving that is why your system needs to be updated regularly. Considering the fast-paced technology, your company must keep changing the IT and cloud infrastructure to combat the disaster through upgrading the DR plans.

Every enterprise must contain a transitory Cloud disaster recovery plan evaluation with each significant technology deployment, procedure improvement initiative, product promotion, procurement, or new branch merger.

Proper Testing

Never ignore the importance of regular testing. A detailed test should be performed at every level, ensuring safety, security, and good performance. The best option is to conduct cross-functional tests for various mission-critical procedures.

Cloud Infrastructure Management Service: How It Helps A Business?

Posted on July 6, 2021January 19, 2023 by EES

What is the essential thing of any business that needs to be secured and guarded at all costs? The information because the business runs on it! And cloud infrastructure management service is helpful for this.

The most feasible assured, and secured way to keep your data saved in privacy and at easy access is using the cloud. You can get yourself a flexible Cloud infrastructure from any famous and reliable service provider, including Amazon Web Services, Microsoft Azure, or Google Cloud. Having all-inclusive cloud management designed for your business excludes the chances of security breaches, data loss, or a huge downtime.

Especially in the tough time of the pandemic, cloud computing has transformed the face of IT. Being a cost-effective option, cloud management emphasizes the importance of a modernized and digitalized world. It has enabled multiple globally leading brands to revolutionize, function, and carry out their businesses more punctually and professionally.

What factors make Cloud infrastructure management such a fantastic tool to use? The up-to-date computing competencies, networking speed, and space for saving data. Loaded with maximum management capabilities, cloud infrastructure serves to protect your data and provide a stable backup and recovery in all brilliant ways.

Top Benefits of Cloud Infrastructure Management for Any Business

Get Rid of Hardware Maintenance

The most significant advantage of incorporating cloud infrastructure management into your business is the “zero server maintenance” it offers. Having no hardware on-site means no real-time maintenance or up-gradation is required. Typically, after a couple of years, hardware systems should be replaced that could cost you money and time as it is a complex operation to carry out.

With cloud computing services, you don’t have to go through these time-laborious and expensive procedures, letting you invest your vital resources in other important aspects.

Custom and Integrated Service

Unlike physical IT infrastructures, cloud-managed service providers offer flexibility. You can ask for any feature you want, and the providers will upgrade your package customizing it to your needs. All you need is to pay for the extra services you are asking for.

These custom cloud services help you save more money as “pay-per-service or payment plans” seem to impact your growth and budgeting positively. The flexible features are available in security protection, networking, monitoring, and all other setups.

Frequent Updates

In hardware setup, you need extra time, labor, and money to bring some updates to your system, but with cloud tools, the latest features are upgraded on a regular basis without asking. Most of the cloud infrastructure management suggests updates frequently (weekly or monthly). Besides, sticking to the traditional approaches will only affect your services.

Data Backup

Cloud infrastructure management helps the business keep a secure and lasting backup for all their important documents. Comparatively, it saves money that you would be spending on hard disks, DVDs, etc., to save the data. Consider it the cheapest method to assemble and save data along with creating multiple backups through replication.

Besides, cloud backup can be accessed from any part of the world anytime without interrupting the internal processes. In case of any disaster, it also guarantees a fast and safe disaster recovery process.

Cost-Effectiveness

Who doesn’t like to have all the expenses under control? We bet every business is always looking for ways to save money effectively! Cloud services can help the business control and minimize the overpriced network maintenance expenses.

Further, there will be no need to hire a full-time staff for looking out the IT structure. No hardware equipment is required! No extra space is needed to save the data or set the servers! Cloud computing cuts off expenditures on the devices that the company has been using.

Fast Response Times

Are you out of the country but need to access some important files? Not a problem! You can access the information saved to the cloud from anywhere. It helps the business to give better and faster responses meeting the needs of all users. Remote cloud infrastructure management has a quick response time.

Reduced Energy Expenses and Less Carbon Footprint

The highlight of using cloud technology is its feature to cut down your electricity bills as you will be using only the hardware you need to keep the remote work inflow. No extra servers, monitors, PCs, or hardware, saving all of your energy costs. The cloud can reduce energy use up to 87% annually (as per the resources).

And, yes, you have heard it right! Cloud infrastructure management helps you make your future greener. How? Because you will be using email and other electronic ways to communicate, lowering the carbon footprint and benefiting the environment.

Also Read: Will iCloud and iOS 5 Change Your Email Marketing?