Cloud computing optimization: Why is it important?

A cloud computing optimization plan may assist ensure that your cloud migration pays off quickly and in the long run. Cloud computing optimization is necessary for businesses that wish to reap additional cloud advantages, such as lower cloud expenses, increased engineer productivity, and the migration of more activities from on-premises design to the cloud.

Whether you’ve just started using the cloud or have been doing so for a long time, you’ve probably seen how difficult it is to figure out where your money goes and what wants to increase your expenditures. While there are numerous advantages to using a cloud providers, such as the flexibility to rapidly scale down and up based on demand, your expenses can rapidly deteriorate unless you use the proper services and tools.

Rather than the cost reductions that you would expect from working in the cloud, your expenses may potentially increase. This can be beneficial in some cases (for example, if your company is fast expanding), but without proper cost visibility, you can’t really be sure why your expenses are rising and what you’re doing to reduce them. You’re not alone and if this scenario sounds similar. Similarly, 73 percent of cloud decision-makers indicated they were facing comparable difficulties.

This is where cloud computing optimization may be able to help. We’ll go through what cloud computing optimizations is, why it’s essential to think about, examples, and tools to help you optimise your cloud expenditure in this in-depth tutorial. By the conclusion, you’ll have a firm grasp on the advantages of intelligent computing and how to get started lowering expenses.

What is Cloud Computing Optimization?

Cloud computing optimizing is the act of reducing cloud resource waste by carefully choosing, providing, and scaling the resources you need for specific cloud functions. Cloud computing optimization in a DevOps context refers to identifying the most effective method to allocate cloud resources among various use cases. In most cases, the objective is to decrease waste while improving cloud performance.

Dependent on their cloud computing, various organisations may have varying definitions of cloud computing optimization. A strong cloud optimize plan can show you what you’re doing correctly and where you would need to implement in order to get the most out of your cloud migration and IT spending.

If you’ve already moved to the cloud, you’ve probably heard the term “cloud managing” a lot. As your clouds estate expands, it’s more important than ever to keep track of your consumption and expenses. Keeping your cloud assets optimised allows you to keep your operations minimal. In a time when programs have been disrupted and money are few, having better financial control is really beneficial.

Because old cloud workloads were not set up properly when moved, they frequently lose money. Most older programmes will need to be optimised by 2024 in order to be cost-effective. However, maintaining track of every effort throughout a worldwide organisation is a huge task, especially for internal teams. Many organizations do not have the time and resources to assess cloud workloads that have already been migrated. Working with a cloud infrastructure partner for optimisation services can help in this situation.

Benefits Of Cloud Computing Optimization Usage

Certified cloud specialists operate as an extension of your company with cloud computing optimization services. They conduct an impartial assessment of your environment, identifying important areas where you may maximise the value of your cloud expenditures.

Here are the three most important ways this helps your business.

Reduce Your Spending and Make Better Investments

Up to 40% of cloud spending is wasted on by and underutilised infrastructure. Over the course of a worldwide corporation, this adds up to a lot of money that may be better spent elsewhere.

Savings of up to 60% can be achieved by optimising your cloud platform. As a result, you’ll have more money to put toward other initiatives and IT improvements right now.

Improvement of Visibility

Transparency is essential for cost management. Cloud services and assistance will give precise, actionable information on what each business unit spends, how they allocate resources, and where savings may be gained. You can better align your cloud spending to your company demands with more visibility.

This is more than just cost control. Cloud services and assistance help you gain a better understanding of your whole cloud infrastructure. As a result, you can confidently strategize and expand your services.

Your cloud management provider will rightsize your cloud environment and keep it functioning at its optimum. They’ll go through use logs and build workload heat maps to identify times when resources aren’t needed and can be turned down. Any resources that may be used on smaller instances without compromising performance will be moved. This will cut down on waste and guarantee that your cloud is constantly running at full capacity.

Expertise and Skills can be Accessed

The need for technical knowledge has risen as more multinational companies migrate to the cloud. However, many businesses lack those specialised abilities, resulting in cloud skills shortages, which have nearly quadrupled for 90 percent of businesses in the previous three years.

Cloud services and assistance might assist you in bridging these gaps. You’ll have access to qualified cloud experts who will work as a supplement to your internal teams.

Accenture Vs Cognizant: Technology, Services and Culture Compared

Accenture

Accenture plc is an Irish-domiciled worldwide organization that provides counseling and professional services. A Fortune Global 500 organization detailed revenues of $44.33 billion in 2020 and had 569,000 employees. In 2015, the firm had around 150,000 workers in India, 48,000 in the US, and 50,000 in the Philippines. Accenture’s present customers incorporate 91 of the Fortune Global 100 and more than three-quarters of the Fortune Global 500.

EES’s cloud computing consulting services come with a mission to ease your cloud adoption at a reasonable cost with a minimal physical effort to drive business progress. We manage your cloud infrastructure with little or no risk.

Services

The services that Accenture provides follow:

  • Accenture Strategy provides business strategy, technology strategy, and operations strategy services.
  • Accenture Consulting provides technology, business and management consulting.
  • Accenture Interactive (formerly Digital) provides digital marketing, analytics, and mobility services.
  • Accenture Technology focuses on technology software, implementation, delivery, and research & development, including its Technology Labs for emerging technologies.
  • Accenture focuses on an “as-a-service” model of service delivery. This includes business processing outsourcing, IT services, cloud services, manages operations and security.

Culture at Accenture

Accenture is a firm that prioritizes social issues such as climate change and acts against it. They aspire to be a sustainable company, transforming the global economy into one that works for the benefit of all.

  • They want to achieve net-zero emissions by 2025: They intend to focus on actual reductions across the scope 1, 2, and 3 emissions and invest in nature-based solutions to remove carbon from the atmosphere. They will focus first on substantial reductions in their emissions by powering their offices with 100% renewable energy, engaging key suppliers to reduce their emissions, and equipping their people to make climate-smart travel decisions.
  • By 2025, they will re-use or recycle all their e-waste and office furniture. They are committed to eliminating single-use plastics in their locations post-COVID. They are committed to eliminating single-use plastics in their sites after the COVID-19 pandemic.
  • By 2025, they will develop plans to reduce the impact of flooding, drought, and water scarcity on their business and their people in high-risk areas. They will also immediately begin to measure and reduce water use in those locations.
  • Accelerating environmental sustainability, to reach their net-zero goals by 2025, they increased their mix of renewable electricity to 30% in fiscal 2020, an improvement over their 26% renewable electricity rate in fiscal 2019.

Strategy Towards Science-Based Targets

Accenture is to be the largest professional services company with a goal aligned to the Science-Based Targets initiative. By 2025, they aim to reduce their absolute greenhouse gas emissions by 11%, their scope 1 and 2 greenhouse gas emissions by 65%, and scope 1, 2, and 3 emissions per unit of revenue intensity by 40%. Their progress against those goals in 2020:

  • Total emissions, reflecting short-term impacts of the pandemic, decreased by 32% from the baseline, exceeding one aspect of the 2025 target.
  • Scope 1 and 2 were reduced by 39%
  • Emissions per unit of revenue were reduced by 45%
Accenture vs. Cognizant

Cognizant

Cognizant is an American multinational technology company that provides business consulting, information technology, and outsourcing services. It is headquartered in Teaneck, New Jersey, United States. Cognizant is part of the NASDAQ-100 and trades under CTSH.

Services

  • Cognizant provides information technology, information security, consulting, ITO and BPO services. These include business & technology consulting.
  • Cognizant has three areas that make up their business: digital business, Digital Operations, and Digital Systems & Technology.
  • According to the services cognizant provides, they use various technological software such as systems integration, application development & maintenance, and IT infrastructure services.
  • Artificial Intelligence, Digital Engineering, analytics, business intelligence, data warehousing, customer relationship management, supply chain management, engineering & manufacturing solutions, enterprise resource planning, research and development outsourcing, and testing solutions.

Culture at Cognizant

The culture at cognizant involves their many charities to the sector. Cognizant’s great and corporate social responsibility (CSR) drives are directed through the Cognizant employees for the monetary and authoritative help of the Cognizant Foundation.

  • Enlisted in March 2005 as a “Charitable Company” under the Indian Companies Act, the Cognizant Foundation aims to help “unprivileged members of society access quality education and healthcare by offering monetary and specialized help; planning and executing instructive and medical care improvement programs; and banding together with government organizations (NGOs), educational organizations, medical services establishments, government agencies, and corporations”.
  • Cognizant has a grassroots corporate social responsibility project called Outreach, for which Cognizant’s employees volunteer to support schools and orphanages.

Controversies at Cognizant

However, the firm is also involved in multiple controversies such as:

  • Larsen and Toubro Ltd (L&T) offered million in bribes to Indian government authorities on behalf of Cognizant Technology Solutions Corp. to get grants and secure permits, going from ecological freedom to power. L&T has made illegal installments, and Cognizant reimbursed the money by masking it as compensation for cost overruns.
  • In 2018 a race discrimination suit was shown to light: “Three hundred former employees guarantee that they were constrained out of their positions and replaced with ‘less qualified’ Indians subsequent to being ineffectively treated by their Indian administrators and partners, given ridiculously low-performance ratings and denied promotions.” Cognizant said it was “national origin” and not a race.
  • Regarding the working conditions, in February 2018, the UK and Irish press expressed worries about workers employed by Cognizant in Dublin as a component of the outsourcing contract with Google about the states of work corresponding to compensation and total business remittances like sick leave.

Infosys Vs. Accenture: Working and Cloud Services Compared

What is Infosys?

As you know that Infosys is a global Indian company which was called an information technology company specializing in business consulting, technological information company The company is based in Bangalore and established in Pune. By 2020 sales projections, Infosys is the second-biggest Indian IT business, behind Tata Consultancy Services, and the world’s 602nd largest public company, according to the Forbes Global 2000 list.

What is Accenture?

The word “Accenture” is derived from “Accent on the future. “With digital capabilities, Accenture provides policy, consulting, cooperative, technology, and operational services.

Comparison between Accenture vs. Infosys

Accenture

Accenture is a well-known management and technology firm, as you are probably aware. Because future compared to ‘syllables’ indirectly, I believe it is a Metaphor. I think it is part of the company’s corporate philosophy to focus on the future rather than just the present. It reveals the business’s practical attitude.

Accenture provides a different range of services (e.g., technology, business process outsourcing, and systems integration) and excels in reinvention, allowing it to maintain its position as a top-tier firm. Furthermore, they have long used asset-based consultancy to deliver solutions, alliances, and labor arbitrage to stay competitive. Accenture is a career puncture theatre company.

Accenture is a hybrid firm that provides clients with both business and technological solutions. Accenture stands apart from the competition in India because of the clients it serves and the value it places on delivering a product.

Infosys

Infosys Technologies, as you know, is an Indian multinational IT consulting corporation based in Bangalore. Companies in India and abroad can hire the company for business, technology, software consultancy, product engineering, bespoke software development, information system maintenance, and outsourcing services.

Infosys Ltd is a worldwide technology services company that develops, builds, and implements IT-enabled business solutions for its customers. Technical consulting, design development, product engineering, maintenance systems integration, package-enabled consultation, and implementation, and infrastructure management services are all part of the company’s end-to-end business solutions that leverage technology for their clients. He also sells software to banks. Finacle is a universal banking system developed for large and medium-sized banks in India and abroad. Infosys BPO is a subsidiary in which the company owns a majority stake. Infosys BPO is a business process outsourcing company that offers offsite customer relationship management, finance and accounting, administration, and sales order processing.

Infosys works with different firms in various industries, including insurance, finance, manufacturing, and others, to build and maintain software.

Infosys and Accenture Services

Fundamentally, Infosys and Accenture provide different services to people. Now we will discuss step by step below.

Infosys Services

There are many Infosys services are here

Technological Services

Infosys is a specialized company, and it’s based on technological issues and solved it. We help clients with technical modernization methods. Technology services a model for hybrid cloud combination tasks.

Application Services

Implementation services cover all aspects of companies.  These include different requirements such as design testing and various application: further requirements validations, design, advancement, testing, organizational change management.

Technical Development Services

  • Create and develop testing services.
  • Technically, develop testing procedures.
  • Technically generate design services
  • Services of technical architecture.

Validation Services

  • Creating validation services framework and developing the strategy
  • Organizing test strategy
  • User Acceptance Testing (UAT) uses a method of testing services for end-users.
  • SIT (System Integration Testing) and presentation testing execution services
  • Management and closure of defect flows are two services.

Project Management and Training Services

  • Infosys provides management and training services.
  • project managing and training services
  • Program management
  • Educate trainers as well as end-users.

Accenture Services

  • A business strategy, technology strategy, and operations strategy are all services provided by Accenture Strategy.
  • Accenture Referring is a discussing company that specializes in technology, business, and management.

Digital marketing, analytics, and mobility are all services provided by Accenture Interactive. Accenture Technological, which includes its Technology Labs for new technologies, focuses on technology software, implementation, delivery, and research & development.

Working on Cloud Services

  • Amazon Web Services (AWS)
  • Microsoft Azure
  • Google Cloud
  • Alibaba Cloud
  • IBM Cloud
  • Oracle
  • Salesforce
  • SAP
  • Rack space Cloud
  • Google Chrome Cloud

All companies provide different cloud services for the preparation of work. Clouds works in Infosys and Accenture company etc. Rather than companies give rent to access anything from applications to storage from a cloud service provider instead of having their computing tools or data centers services.

One benefit of cloud computing is that businesses and companies take different benefits. We can avoid the upfront costs and difficulty building and maintaining their own IT infrastructure by simply paying for what they need when they use it. On the other hand, cloud computing service providers can benefit from significant economies of scale by providing the same services to different customers.

Today, cloud computing services include everything from essential storage, networking, and processing power to natural language processing, artificial intelligence. Almost any assistance that doesn’t require you to be physically near your computer hardware would be delivered over the cloud. With cloud computing consulting services, you will be able to keep track of cloud resource usage and perform compliance checks. EES keeps your cloud workflows instant, safe, and lined up with other business developments.

Accenture Vs Deloitte: Comparison of Strategies, Consulting, Working and Cloud Services

Accenture Vs Deloitte

Accenture set its purpose on two points:

  • To follow through on the guarantee of innovation and human inventiveness
  • We embrace the force of progress to make enduring worth toward each path for our customers, individuals, and networks.

According to the CEO (Julie Sweet) of Accenture is “Across the globe, one thing is universally true of the people of Accenture: We care deeply about what we do and the impact we have with our clients and communities. It is personal to all of us.”

The core values of Accenture are “Our values shape the culture of our organization and define the character of our company. We live the core values through individual behaviors. They serve as the foundation for how we act and make decisions.”

On behalf of modern work Accenture work in different case studies listed below:

  1. Investment Banking (Securities firm digitizes its advisory business)
  2. High tech (Fortifying with partner experience)
  3. Accenture Federal Services (The seeds of success)
  4. Digital Government Innovation (Scall contract tracing to keep employees)
  5. Life Sciences (Model of health for primary care)
  6. Payments (Accelerating the pace of costs)
  7. Freight and Logistics (Transforming supply chains when the word need it)
  8. Artificial Intelligence (Raise the reef: AI helps power coral reef restoration)

Accenture provides different services like:

  1. Application Services
  2. Artificial Intelligence
  3. Automation
  4. Business Process Outsourcing
  5. Business Strategy
  6. Change Management
  7. Cloud
  8. Customer Experience
  9. Data & Analytics
  10. Digital Commerce
  11. Ecosystem Services
  12. Finance Consulting
  13. Industry X
  14. Infrastructure
  15. Marketing
  16. Mergers & Acquisitions (M&A)
  17. Operating Models
  18. Security
  19. Supply Chain Management
  20. Sustainability
  21. Technology Consulting
  22. Technology Innovation
  23. Zero Based Budgeting (ZBB)

Deloitte

Deloitte Dutch Caribbean was founded in 1982. This one firm related to accounting later on that firm launched other services. Currently, Deloitte Dutch Caribbean lead by a team of 5 partners and offers a wide variety of services to select clients listed bellow

  1. Audit
  2. Consulting
  3. Financial Advisory
  4. Legal
  5. Risk Management
  6. Tax

The Dutch Caribbean islands not only offer world-class beaches, rich history, architecture, and cultural heritage, but the Dutch Caribbean is also the preferred hub for international businesses and the world’s leading institutions.

Consulting

Both companies have their worth and values and provide different types of consultancy Deloitte provides consultancy related to Human Capital, Strategy & Operations, and Technology. Meanwhile, Accenture also provides consultancy in the field of  Application Services, Artificial Intelligence, Automation, Business Process Outsourcing, Business Strategy, Change Management, Cloud, Customer Experience, Data & Analytics, Digital Commerce, Ecosystem Services, Finance Consulting, Industry X, Infrastructure, Marketing, Mergers & Acquisitions (M&A), Operating Models, Security, Supply Chain Management, Sustainability, Technology Consulting, Technology Innovation, and Zero-Based Budgeting (ZBB). Both companies have their consultancy services.

Working and Cloud Services

Deloitte cannot work on cloud services; Accenture works on cloud services and provides Speed, cost, and innovation–Accenture Cloud First makes cloud’s promise real.   We harness the power of change to create new and extraordinary 360 value by putting the cloud at the core of your business.

The Accenture approach is to put the worth of the business needs first and then provide a solution on behalf of the industrial demand. Accenture offers cloud services and explains cloud migration to cloud management for business growth and reduces downtime of websites. One of the quate of Accenture is “we work with you to help your business realize its full promise and achieve measurable, extraordinary 360 value”. According to the given statement, Accenture provides the best solution to the client for better access to business and leads the world.  

Strategies

Strategy consultants will then work with the executive to decide the best way to achieve that goal based on competitors, market conditions, etc. Once the strategic direction has been set, it will fall to the business and potentially management consultants to implement it. EES’s cloud computing consulting services not only provide an implementation of your cloud infrastructure but also oversee cloud deployment, improve compliance, and optimize resource consumption with industry-proven practices.

Strategy consulting requires a strong aptitude for problem-solving and arithmetic as well as out-of-the-box thinking and high adaptability. Excellent people skills, time management, and organization are skills required from top strategy consultants to quickly engage with multiple stakeholders within a business to extract the information they need to make robust decisions.

Migrating e-commerce to cloud: Benefits, And Tips

Do you know what has been one of the most followed trends in E-commerce such as Migrating e-commerce to cloud. Being the greatest technological revolution of the current times, cloud migration has positively impacted eCommerce marketing capacities. It has been helping people in business and entrepreneurs in developing and improving their general financial aspects. Consider it a secure way to enhance the business adaptability while decreasing expenses. All focused on core capabilities; it has the ability to change the working style of organizations.

In how many ways, migration to the cloud can affect your data and business dealings? Well, it can have a profound influence on managing legacy data, basic application of information, and performance. Suppose you want your migration to be efficient and smooth. In that case, you need to work on creating a detailed framework, comprehensive planning, and schedule while staying in compliance with guidelines and regulating policies.

If you succeed in doing the migration right, you will witness a continuous flow or shifting of data, the whole IT framework, essential applications, and several business components, resulting in a business transformation. You definitely need a meticulously laid out stratagem that keeps the different necessities from over the business under consideration. Do your planning first by conducting deep analysis, and then execute it!

Enhance the user experience by refining your website’s design or let EES help you create a new website with maximum responsiveness and top-tier layout. Our eCommerce website design and development services serve you from ideation to development and optimization.

Table of Contents

Not All Clouds Are Meant for Your E-Commerce Store

One of the biggest mistakes made by most retailers is that they use ANY cloud services for ANY type of eCommerce. Thinking that all clouds are strategically made equal, you are incredibly wrong! If you don’t act sensibly, you will end up having the wrong cloud.

You need to choose the cloud-based on your business needs, requirements, and objectives. Every cloud will not cater to your business needs! Following the trend of migrating e-commerce to the cloud with eyes shut will not benefit you. No matter the price or layout, choose the cloud that will surely fulfill your business demand because every business works differently.

Before buying, make sure you are well aware of all the cloud’s technicalities and specifications. And, try to contemplate how you would be using those services for the betterment of your e-commerce platform.

Checklist for Successfully Migrating and Managing Your E-Commerce Site in the Cloud

Reasons Of Migrating E-Commerce to Cloud

Are you planning it for cost reduction? Do you want to eliminate the risks of site downtime? Looking for better ways of handling massive traffic surge? You have to be clear about your business aims and objectives, goals, and future strategies. You should be aware of the major reason behind this eCommerce cloud migration.

Automated Application Cloud Migration

Choosing an automatic-provisioning model has its perks as it turns your business IT infrastructure into a code, and your entire application is shifted to the cloud in the form of a software-defined entity. It makes your migration:

  • Flexible
  • Testable
  • Version-able
  • Upgradable
  • Human-readable

Apart from supporting future deployments, it lets you integrate new applications effortlessly in single-click operations. With diverse expertise, EES is bringing unparalleled cloud computing consulting services for e-commerce, healthcare, food, real estate, and many other businesses for swift innovation of business-focused functionalities.

Incorporate CI/CD Processes

By integrating Continuous Integration (CI) and Continuous Delivery (CD) processes, you will experience ease in the continuous deployment of tasks and newly launched applications in e-commerce as they tend to run through the CI or CD pipeline.

Create A Fool-Proof Disaster Recovery Plan

Have you been experiencing downtime, you must be worried about customer’s responses and the brand’s reputation. While migrating e-commerce to cloud platforms, you need to be extra vigilant about figuring out your disaster recovery plan. Implementation of a well-laid program in migration will help you get online quickly without losing any data.

A multi-cloud solution usually offers the maximum resilience to guarantee that a disaster’s influence on your business is negligible.

Develop A Robust Cybersecurity Measure

One of the essential aspects that need your attention whenever you are migrating e-commerce to cloud is SECURITY. Migration simply increases the risk and dangers of cyberattacks. Consequently, you have to devise vigorous cybersecurity protocols for business and your customers’ data protection.

Advantages offered to your eCommerce on cloud Migration

  • Scalability and elasticity capabilities
  • Cost-efficient (minimizes operating costs)
  • Improved and a higher level of security
  • Innovative approach for better and easy management
  • Ideal opportunity for advertising your business
  • No more complexities of infrastructure or hardware management
  • Greater AI capabilities
  • Significantly prevents downtime
  • The layout is disaster tolerant
  • Easy and quick backup
  • Refined customer experience

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Facebook Vs LinkedIn: Which is best for B2B marketing?

In the past few years, the importance of social media platforms has surfaced, especially when we are talking about B2B marketing. In fact, all marketers tend to use social media content to mark their presence in the global market, but the question has remained the same: WHICH SOCIAL MEDIA PLATFORM WILL BENEFIT B2B MARKETING THE MOST?

Genuinely speaking, two platforms have always been the priority: Facebook and LinkedIn. To turn your efforts into a successful journey, you need to pick the right platform. People are confused, about whether they should publicize more on Facebook or LinkedIn.

Facebook Vs. LinkedIn Marketing is a hot topic. Typically, Facebook is the source of sharing your fun videos, adventurous stories, discount flyers for your business marketing purpose, and family or vacation pictures all over your Facebook dashboard. And LinkedIn is recognized as a professional platform for job searching and making career progress. But in reality, both platforms can offer you a variety of golden marketing opportunities. With the help of these social applications, you will reach your target audience quickly and efficiently.

Facebook and LinkedIn are undeniably the most used platforms. As far as the matter of delivering content, they are equally advantageous. B2B Marketing on these two social media platforms can help you get a hold of the maximum audience engagement.

facebook vs linkedin marketing

Facebook Vs. LinkedIn Marketing: Which Is Best for Business?

No one can deny the fact that Facebook and LinkedIn are Social Media giants. Running marketing campaigns on both can help you achieve your goal. They have a better and more friendly user interface. No matter what industry you deal in, targeting potential clients on Facebook or hunting the right audience on LinkedIn is more manageable, efficient, and highly practical.

LinkedIn is always a preferable option for developing career partnerships and expanding professional networking, but LinkedIn has so much more to offer now. It has been revolutionized and features plenty of specifications and layouts similar to social media sites for better marketing. Now, you can update your status, upload a picture, publish your blog, start a private chat, share a Linkedin video privately or publicly and promote your brand or company through public pages. 

EES is a trustworthy digital marketing services company in Dallas offering unified cross channel digital marketing campaigns driven by top-skilled experts. We work from goal setting and benchmarking to projecting plans and finalizing timelines!

Facebook has also received a boost in its features making it more feasible and operational for B2B marketing. The ability it gives you to chat with the audience, send your content to other companies, get in contact with other businesses for updates, and most importantly, the “sharing” button – the most significant selling point. By making groups, you can communicate with like-minded people.

In the debate of Facebook Vs. LinkedIn Marketing, both are customer-centered platforms that circle around the needs of the user. Both are loaded with powerful and impactful Ad setups features. If you plan to reach a particular group of people from a specific industry or location with a specific skill or type of role, LinkedIn is a safer bet. Because the information on LinkedIn appears to be more up-to-date. It lets you get more precise and accurate hits with LinkedIn prospecting.

Suppose you are particularly worried about conveying your message to the right audience. In that case, you should know that both can assist you in targeting people on the basis of job title and preferences, income, location, gender, age, most liked or disliked content, etc. Well, Facebook can give you a slight edge by letting you dig deeper on Facebook. How? Facebook can help you target or retarget your marketing campaigns based on the user’s life achievements, personal and social life, behavior, and other personalized information.

After years of research and expertise, it would be safe to say that making LinkedIn your priority for content marketing will be a good pick. LinkedIn can magnify your messages brilliantly through employee advocacy. Although, both provide wonderful audience analytics tools that are made compatible with B2B marketing.

Do you know what the vital part of marketing is? Budget! The cost you will be spending on social media marketing campaigns must be returned with profit, and to make that happen, you must choose a suitable platform. Typically, you get more benefits for your spent money if you prefer Facebook. Because Facebook has millions of people engaged simultaneously, giving more chances to be noticed and get clicked. Besides, users spend more on Facebook than on LinkedIn.

When to Choose Facebook for B2B Marketing

  • Advertising
  • Retargeting
  • Thought leadership
  • Targeting local & small businesses

When to use LinkedIn for B2B Marketing

  • Lead generation forms and unique ad formats
  • Professional thought leadership
  • Employee Advocacy
  • Brand “Sniping”

Facebook Vs. LinkedIn Marketing Groups

Are you making a group on Facebook for quick communication covering a more significant number of customers? Right choice! Oh, wait, do you plan on making a group on LinkedIn for easy chatting? Right choice! But which one is better for B2B Marketing? The answer depends on the type of business you are into.

Mingling with like-minded people or people in business is a beneficial prospect. Facebook is preferably used for sharing personal opinions, sending feedback, and reviewing. That is why, if you deal in lifestyle, food, politics, traveling, or in a particular niche of sales, Facebook Group is the way to go.

The LinkedIn Groups work perfectly if it has people with a similar work-related mindset. In case of selling professional services or high-priced career services, you should go with LinkedIn groups.

Advantages of Facebook for B2B Marketing

Benefits of LinkedIn for B2B Marketing

  • Improved networking tools
  • Hyper-targeted prospecting
  • Business and marketing–focused content with a similar mindset
  • Widespread social selling prospects
  • Greater number of decision-makers
  • More affluent professional partnerships
  • Strategized for recruiting
  • Potentially reasonably priced ads

Renewable Energy & Cloud Computing: Is Cloud Environmentally Friendly?

Going green is more important than ever in today’s society. Eirikur Hrafnsson, Green Qloud, claimed in 2012 that the internet and cloud computing were contributing significantly to carbon emissions because of filthy energy consumption.

  • Third-party renewable energy sources are now the majority of data centers for large I.T. businesses. Just a few firms have made tremendous efforts to be ecologically friendly and create ecological company goals, such as Amazon, Google, and Facebook.
  • Recently, organizations have realized that moving to a public cloud provides flexibility and scalability while also reducing expenses, thanks to the recent cloud computing boom. It’s possible they don’t know that the cloud improves not only their job but the environment as well. When data is managed and processed on a local server, carbon emissions are substantially increased.
  • By 2020, carbon emissions will have quadrupled to 680 million tons per year from data centers, surpassing the aviation industry. When companies use the cloud, fewer servers need to be purchased, but they are also powered more effectively.
  • The Environmental Protection Agency estimates that data centers consume 1.5 percent of all power in the U.S. by 2020, carbon emissions would have tripled to 680 million tons per year, surpassing the aviation industry in emissions. By transferring I.T. activities to a public cloud provider, carbon emissions and power consumption are reduced considerably.

Better Infrastructure

Data centers in the public cloud are generally placed closer to the facilities that provide them with electricity to reduce the amount of energy lost during the transmission process. A firm like Facebook or Yahoo that constructs traditional data centers typically does not have much choice in terms of location.

Due to their improved hardware configuration, cloud computing data centers also require less electricity to supply backup power and cooling for their data centers. These data centers are meant to be large and efficient in energy usage, allowing for ideal temperature and use.

Higher Utilization Rate

Companies typically operate their own private data centers, which results in low utilization rates because the equipment is acquired and set up in preparation for increases in server demand. Servers are operated at high utilization rates in the cloud, resulting in increased efficiency. Data centers are notorious for wasting resources by leaving equipment idle. Due to the high use of infrastructure, public cloud servers are often 2 to 4 times more efficient than traditional data centers.

Hardware Refresh Speed

Due to the high prices and time required to upgrade servers, traditional data center hardware is often utilized for a lengthy period before it is upgraded or replaced. Cloud gear tends to have a shorter lifespan since it is used more often than traditional servers.

Regular upgrades of public cloud servers are also more cost-effective since new technology improves energy efficiency. Because the public cloud provider will save money by using energy-efficient technology, there will be less energy consumed in the long term.

Reduced Electricity Use

Power, cooling, and lots of electricity are required to maintain traditional data hardware systems. Electricity may be saved by moving simple software programs to the cloud. Moving corporate software such as email, CRM, and more to the cloud (on a national scale) may save enough electricity each year to light Los Angeles for 12 months, according to a case study by the Lawrence Berkeley National Laboratory. 87 percent of these software applications will use less energy if they are hosted on the cloud.

Reduction in Climate Impact

  • As a result of decreased carbon emissions, clouds have improved energy efficiency, which significantly influences climate change. According to Amazon Web Services, “the average corporate data center has a dirtier power mix than the usual large-scale cloud provider.”
  • Its power mix is 28 percent less carbon-intensive than that of other cloud providers. The higher cost of running high-performance equipment in ideal temperatures, this impacts climate control expenses as well. Due to the use of energy-efficient technology and fewer carbon emissions, the cloud avoids these unnecessary expenditures.
  • Amazon Web Services, a cloud provider, aims to expand the use of renewable energy sources in the United States and across the world. We engage with policymakers at all levels of government, including the American Council on Renewable Energy (ACORE) and the U.S. Partnership for Renewable Energy Financing (US PREF).
  • AWS data centers are also powered by wind farms that Amazon has built in the U.S. EDP Renewables, a subsidiary of Amazon Web Services, has signed a deal with AWS to build Amazon Wind Farm U.S. Central in Ohio.
  • A long-term goal for Amazon is to use 100 percent renewable energy by the end of 2016. Amazon’s AWS worldwide infrastructure is now powered by 25 percent renewable energy, but the company aims to achieve 40 percent by the end of 2016 and has a long-term goal of attaining 100 percent renewable energy consumption by 2022.
  • Amazon Chief Evangelist of AWS Jeff Bar argues that cloud computing’s environmental benefits are currently substantial and will only continue to increase in the future.
  • It’s no secret that the cloud is changing the I.T. sector in several different ways. There is no doubting that the cloud’s good influence on the environment is merely one of its many positive attributes.

Cloud Computing can Reduce a Company’s Carbon Footprint

  • 88% of carbon dioxide emissions have been cut in half for companies that use cloud computing. Their server and electricity use has also been reduced by about seventy-seven percent.
  • The software as a service (SaaS) boom has shifted specific programs from individual P.C.s to the cloud to reduce the carbon footprint.
  • This eliminates the need to print numerous copies of documents for different employees. Balance sheets can be maintained in the cloud by accountants. It is possible to add and change pages and sheets at any moment without restriction.
  • It is easy for workers to access and share stored information. Contracts no longer need to be printed thanks to the cloud. Software like DocuSign makes it feasible to sign contracts digitally thanks to cloud-based technology. A virtual version of a business card is available.
  • As a result, firms are becoming more ecologically responsible while simultaneously boosting innovation. This is just the beginning. Renewable energy is frequently used to power cloud data centers, making them ecologically beneficial. Fossil fuel electricity is being replaced by wind and solar power.
  • When Arcadia Power and Agile I.T. teamed together, their data centers and headquarters now run-on wind power, for example. According to the World Resources Institute, the use of green energy instead of fossil fuels is becoming a popular sustainability approach.
  • As a result of the move to cloud-based centers, resources are being conserved. Cloud centers are more energy-efficient than traditional data centers because of technology improvements.

Cloud Computing Increases the Use of Renewable Energy Sources

  • Data centers in the cloud are frequently powered by renewable energy sources, making them green. Fossil fuel-based electricity is being replaced by wind and solar power.
  • Because Arcadia Power and Agile I.T. teamed together, their data centers and headquarters are now run-on wind power, for example. According to the United Nations Environment Program, the use of green energy instead of fossil fuels is becoming a popular sustainability approach.
  • As a result of the move to cloud-based centers, resources are being conserved. Cloud centers are more energy-efficient than traditional data centers, thanks to technology developments.
  • It is easy for workers to access and share stored information. Contracts no longer need to be printed thanks to the cloud. Software like DocuSign and alternative softwares makes it feasible to sign contracts digitally thanks to cloud-based technology. A virtual version of a business card is available.

Cloud Computing means Shared Data Centers, which are Run on Fewer Resources

  • Typically, large organizations that use a cloud server use 60 to 70 percent of the server’s storage space. In contrast, smaller firms prefer to utilize between 5 and 10 percent of their revenue for marketing purposes. So, a single data center may be used by multiple of them.
  • To function at maximum capacity, everyone needs fewer data centers and less equipment. Small businesses need to have access to shared data centers.
  • These data centers are run in the public cloud and are placed near their power supply, so they use less energy to function in the long term. As a result, the wattage of backup power sources is considerably reduced.
  • It is possible to maintain a comfortable temperature in shared data centers while yet utilizing minimal electricity.
  • Servers in the public cloud can be located everywhere there is renewable energy available. A company’s operations function at peak efficiency when it uses the public cloud. To avoid taking up more space than necessary, these files are compressed.
  • The capacity of shared data centers can also be expanded if necessary. It is possible to assign resources according to necessity in the cloud, so computers are only powered when needed.
  • Traditionally, each computer in a data center has a steady supply of electricity. Data centers accounted for less than 1% of worldwide energy use. Optimizing the energy consumption of cloud data centers may be achieved via the application of specific techniques like virtualization, hot/cold lanes, and HVAC modifications.

Cloud Computing Indirectly Decreases Automobile Emissions

  • Indirectly, cloud computing reduces car emissions by facilitating remote work, which in turn reduces commuting times.
  • Fuel savings and car emissions reductions have a direct and obvious impact on the environment.
  • Companies benefit from the efficiency of remote personnel. Reduced personnel numbers translate into reduced resource usage (even down to the disposable paper cups and plastic stirrers for coffee). With less office space, businesses may still function.
  • As a result, smaller workplaces use less energy and heat than bigger ones. Companies may stay productive while also being ecologically friendly by condensing their workspace.

 

Cloud computing in Robotics: How is Cloud Empowering Robotics?

Cloud computing is the process of storing, processing, analyzing, and storing data and applications over the Internet rather than on your hard drive. Cloud computing refers to the distribution of IT resources on-demand over the Internet for a fee.

Examples of Cloud Computing

  • Hosting and storage in the cloud.
  • E-mail
  • Cloud Backup

Cloud Computing in Robotics

Cloud Robotics is a new discipline of robotics that aims to use cloud technologies like cloud storage, cloud computing, and other Internet technologies to provide robotics with the advantages of converged infrastructure and shared services. Can give Robotic systems significant capabilities thanks to cloud computing, which reduces costs.

Introduction

A cloud is an internet-connected cluster of computers. Cloud robotics is applying cloud computing resources to improve robotic systems’ collective learning, computational speed, collective memory, and interconnection. Cloud computing benefits businesses by enhancing cooperation and efficiency while also saving money. It entails enhanced data security, increased availability, and increased access to cutting-edge technology.

Other Internet-related features of robotics, such as tendencies toward online sharing of open-source hardware and software, crowd-sourcing of robotics funding, telepresence, and human-based computation, may also fall under the umbrella of Cloud Robotics. Other definitions emphasize the connections between robotics and related emerging topics like the Internet of Things, Web of Things, robot app stores, sensor networks, Big data, and so on.

Cloud robotics is a category of robotics that endeavors to assist robotics by utilizing cloud technologies, including cloud computing, cloud storage, and other Internet technologies. When connected to the cloud, robots can take advantage of the robust computation, storage, and communication resources of a modern data center in the cloud, which can process and share information from multiple robots or agents (other machines, intelligent objects, humans, etc.)

The Information Technology (IT) industry’s current buzzword is “cloud computing.” Cloud computing refers to the use of on-demand computing resources such as software, storage, and infrastructure over the Internet. Although cloud computing has been around for nearly 50 years, technology has only recently advanced to the point that it has become a multi-billion-dollar industry.

What is the difference between Cloud Robotics and Automation?

Let’s look at the distinctions between robotics and automation.

Robots and automation systems by no longer constrained by onboard computational, memory, or software resources. “Cloud Robotics and Automation” is a new model in which robots and automation systems share data and code is based on emerging research in cloud computing, Deep Learning, and Big Data.

Automation uses physical machines, computer software, and other technologies to perform humans perform tasks. Automation refers to using computer software, machinery, or other technology to complete a task that a human would otherwise complete.

Robotics is the procedure of designing, building, and employing robots to perform a specific task.

How Could Computing Empowering in Robotics?

Digital Transformation

That digital transformation is assisting a robot in automating a task while also giving vital data back to help you run your organization more efficiently,” Barga explains. “When people think about robots and automation, they don’t usually consider that story. They understand that it will need a long-term strategy for the services to ingest the data and the analytics they’ll access to create around it to run their business more efficiently. Things start to become extremely intriguing after that.”

Machine Learning

In two places, we employ machine learning—one can found in the onboard computer. A machine learning system is using to improve autonomy during autonomous operation. When a human interacts with the robot, it comes in second place. That’s a good topic to bring up in class. We may utilize that data to strengthen the system’s competence and confidence, so it won’t need to ask for assistance again.”

Cloud Computing Technology

Cloud robotics, which involves the incorporation of cloud computing technology in robots, is gaining popularity worldwide. End-users have begun to recognize the benefits of this novel concept, which uses the Internet to augment a robot’s capabilities, primarily by off-loading computation and providing on-demand services. With this concept aimed at making future robots more productive and efficient, the diverse needs of end-users will meet without sacrificing service quality.

Innovations in Cloud Robotics

Cloud Robotics Innovations discovered that cloud robotics would lead to intelligent robots with higher computing efficiency and lower power consumption. These characteristics will lower manufacturing costs because there will be less hardware, as well as lower emissions.

Cloud robotics innovation has gained traction due to initiatives by large corporations such as Google and IBM and the participation of research institutes in some ongoing projects worldwide. The need to develop robots with high performance and accessibility has been the primary focus of research activities.

Supervised Autonomy

These robots’ heads may be in the clouds, but that doesn’t rule out the presence of a brain. The robots are all self-contained, intelligent units. Mobile robots, particularly those used in intralogistics, must securely navigate warehouses, factories, and distribution centers while avoiding workers, forklifts, and other equipment.

Faster Deployment

The only autonomous mobile robot (AMR) option for material handling and data gathering that deploys in hours rather than weeks and does not require instant integration to demonstrate values is the cloud robotics platform. On-demand automation is the term for it. A cloud software platform effectively runs a fleet of cart-carrying autonomous mobility robots at a third-party logistics warehouse for an automotive company.

Conclusion

Cloud computing is compelling in robotics Cloud technologies have changed the way people live and go about their daily lives, and now they’ve made their way into robotics. Thanks to cloud technology, more powerful robot solutions are becoming available; systems that can handle computationally intensive tasks, offer more power and cognitive collaboration, and vastly expand the amount of data available to share with other machines and humans.

EV Cyber Security: How Secure Are Electric Vehicles?

As technology is making human life more advanced and more accessible, threats to humanity are also increasing. We need security in every perspective of life, either for the safety of our home, life, belonging, or anything important to us. With the growing advancement of IT, internet-based threats are increasing rapidly.

Cybersecurity

Cybersecurity helps to protect to deal with these cyber threats. Cybersecurity refers to safeguarding internet-connected systems, including hardware, software, and data, from cyber threats. Both organizations and individuals use the technology to prevent unauthorized access to data centers and other digital systems.

The necessity of cybersecurity continues to expand as the number of people, devices, and programs in the modern company grow, along with the rising deluge of data, most of which is sensitive or confidential. The problem is aggravated by the vast number of cyber attackers and their sophisticated attack tactics.

Automated Vehicles and Cybersecurity

Regardless of difficulties caused by COVID-19 in the automobile industry, economists expect that demand for electric vehicles will increase in 2021. In upcoming years, there will be millions of electric automobiles on the road worldwide. The auto industry has made significant progress in producing self-driving vehicles called autonomous cars, thanks to ever-improving technology. Hyundai, Tesla, and Google are the frontrunners in the development of these vehicles.

EV Security

As much as the EV sector assists in reducing the automobile industry’s overall environmental impact, there is also a growth in cybersecurity dangers. Experts say that before widely deploying electric vehicles, firms must address security concerns.

Strategies for Autonomous System Cybersecurity

Different machine learning algorithms are used for the protection of autonomous systems from cyber threats. Autonomous systems are protected by using different machine learning algorithms. Using these algorithms, the vehicle learns the pattern of the owner with time. Anything that happens against the owner’s pattern algorithm detects it and alerts the owner and demand for the user credentials.

On the other hand, some hackers have the skills to spoof user credentials and get through this first layer of defense. Experts can use deep learning and machine learning techniques to look for anomalies in data from continually growing datasets to combat this. Furthermore, vehicle-to-vehicle communication can be examined to see if the data received is “normal driving behavior” or a malicious attack.

As self-driving vehicles, drones, and automated industrial equipment become more common, cybersecurity professionals working in the autonomous machine business may anticipate confronting new obstacles.

Professionally experienced attackers can reduce the efficiency of Electric vehicles up to 50% by lowering their battery capacity and energy. The researchers looked into vulnerabilities to cyberattacks aimed at various goals, including energy efficiency and safety, and developed an architecture for next-generation power electronics systems. A few of the cybersecurity issues that can affect electronic vehicles are mentioned below:

Charging Stations

For electric vehicles, commercial charging stations will be available. Still, Electric vehicles are more vulnerable to cyberattacks than conventional internal combustion engine automobiles since they tap into the grid to charge batteries. A Hacker can use a charging station to accomplish the following tasks by rewiring charging requests and turning off charging stations.  

 

  • Bypass  vehicle control systems
  • Can quickly copy ID badges and use them for various transactions
  • could disable networks, range sensors, and cameras, resulting in multiple collisions
  • autonomous vehicle’s operating systems could be hacked, exposing personal information on other connected devices.
  • Can control Headlights
  • Can take the steering control
  • Can disable the brakes

Wireless Accessibility

Cybercriminals are especially interested in smartphone apps because they can use them to access electric automobiles. Hackers can also gain access to WiFi networks. Once inside, hackers can disable a vehicle’s alarm system, take control of other systems, and do whatever they want.

Control Over the Server

Hackers can target an entire fleet of automobiles vehicles using command and control servers. They can destroy a company’s fleet in various ways, including harassing customers to pay their bills and repeatedly blowing horns. The worst-case scenario is that hackers might jeopardize the safety of drivers.

Conclusion

The repercussions of a hacked car are severe, but there are solutions available. According to Andy Greenburg, “solving autonomous vehicles’ security flaws will require some fundamental changes to their security architecture.” It will also necessitate collaboration among automobile manufacturers, security professionals, and government organizations. As a result, a unified security architecture will be created, verified by security experts, and adhere to government guidelines. Unfortunately, security specialists are in short supply.

Most experts think there will be a shortage of roughly two million cyber professionals in the next several years. Organizations have increased their efforts to supply the pipeline with educated and highly skilled individuals who can defend vital cyberinfrastructures and information assets to address this deficit. Autonomous vehicles are on the way, and trained cyber specialists will be required to prevent and mitigate assaults and vulnerabilities in this rapidly developing technology.

Cyber Security Checklist to Make Smart Home Network Safe

What is Cybersecurity?

“Cybersecurity is the technique of checking harmful attacks on computers, servers, mobile devices, electronic systems, networks, and data. It’s often referred to as electronic information security or information technology security.”

What is Smart Home Cyberattacks?

Cyberattacks are ruthless attempts to get access to another person’s data. Basic device security protections, such as securing intelligent devices, creating complex passwords, utilizing SSL proxy or device upgrades, and the like, can help prevent these attacks.

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Introduction

In 2021, consumer interest in cybersecurity technology skyrocketed, and it shows no signs of abating. The trend is mainly due to developers introducing numerous innovations in this field at a rate that meets market demand.

In our modern era, we can trace the rise of innovative home technology to society’s current support of high-tech gadgetry and the internet.

The mechanism that currently powers smart homes is the Internet of Things (IoT). The internet is connecting all programmable devices, smart appliances, and devices in modern smart homes or smart condos. Consider the possibility of remotely changing the thermostat while away from home or monitoring your children via security cameras 20 years ago. These abilities are now not only feasible but also becoming increasingly common.

It’s secured from cyber threats by internet-connected systems, which include hardware, software, and data. In this context of computers, security comprises cybersecurity and physical security, which businesses employ to protect data centers and other computerized systems from illegal access. A component of cybersecurity is data security, which aims to maintain data confidentiality, integrity, and availability.

What is Network Security?

The word “network security” contains a wide range of technology, devices, and procedures. It’s a set of rules and configurations that use software and hardware to protect the reliability, secrecy, and availability of computer networks and data. Nevertheless, of its size, industry, or infrastructure, every business needs network security solutions to protect itself from the ever-increasing landscape of cyber threats that exist today.

How to Secure Internet Connection?

Network security is vital for protecting your data and keeping your online activity private, especially when working from home. Network security refers to the safety of your Wi-Fi network or internet connection from unauthorized users and hackers. These are a few simple steps you can take to secure your internet connection, whether you are working from home or at work.

Why Security is Important for Your Home Network?

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For both home and commercial networks, network security is critical. Most homes with high-speed internet have one or more wireless routers hacked if they are not sufficiently secured. Data loss, theft, and sabotage are all reduced by having a sound network security system.

Cybersecurity Checklist

Antivirus Updates

Antivirus programs may be the program to check for updates often and scan the device regularly and any media inserted into the workstation (USB thumb drives and external hard drives). In larger organizations should be set up workstations to notify the status of antivirus updates to a centralized server, which may b then send out updates as needed.

Email Awareness Training

Should be warned employees to be wary of unexpected emails and out of character. Employees should be reminded to hover over an email link before clicking it or to check the email properties to see if the sender’s email address is correct. They should also be reminded regularly not to open or click on suspicious attachments rather than report them to the IT team for review. If you’re unconfident about a link in an email, go directly to the website by putting the address into a browser. rather than risk clicking on the link.

Encrypt Sensitive Company Data

In addition to achieving applicable legislative standards for information security, encryption should use encryption to protect any data that your firm considers sensitive. Under various circumstances, different encryption techniques are appropriate. Give a variety of choices for data security on disc and in transit. If you decide to provide a safe environment for your customers, consult your service provider about possible SSL alternatives for transactions made through your company’s website.

Update Your Wi-Fi Password

  • To view the website, you’ll need to utilize a browser. your router’s setup page to update your Wi-Fi password.
  • When you purchase a new router, you should update your Wi-Fi password to prevent others from accessing your network.
  • You can update your Wi-Fi password at any time if you suspect that someone has figured it out.
  • For additional information, visit the Business Insider Tech Reference Library.
  • Update default passwords of all internet-connected devices you use
  • Create Strong Passwords

Would you use a predictable code to lock your luggage or safe? Certainly not! Why would you do this with a smart home gadget? For cybersecurity, the fantastic thing you can do is generate strong passwords for each device.

Please create a password using random numbers, letters, or special characters, and remember it all with the help of a password manager. Use various passwords for individually devices or accounts so that if one of hacked, the others remain secure. Password managers are difficult to hack, so do not be concerned. Furthermore, the manager monitors how frequently you update your password.

Use complex and strong passwords
Use complex passwords to secure your data from cyber-attacks and other security patterns.

Always Use Updated Software

Would you please not wait till your phone manufacturer sends you a software update to install it? It could be a fix for a vulnerability. Because you can connect to your smart home via mobile devices, mobile security is vital. You may also receive updates from your Internet device manufacturers, or you may need to check their websites for them. To help keep your device secure, make sure to download and install updates.

Hackers can gain access to outdated equipment. Even though a smart home router and home network provide enhanced security, older gadgets can pose a security risk. Online fraudsters can quickly obtain access to your data and exploit it.

There are a few things you can take to avoid this:

  • Update your devices’ software to the latest recent version.
  • Install the most recent security fixes.
  • Install security software such as antivirus or anti-malware on any devices linked to the home network.
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